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How to Advertise Tutoring Services Online and Monetize Teaching with Social Media

How to Advertise Tutoring Services Online and Monetize Teaching with Social Media


This video is for you if you: 

  • Are a teacher who is learning how to advertise tutoring online
  • Have tried to advertise for tuition or create a tutor advert before and haven’t had much success
  • Want to advertise as a tutor because you are looking for students to tutor and not sure where to find them
  • Want to perfect how you advertise tutoring services online
  • Don’t yet know how to find students for tuition but are ready to learn
  • Have tried online tutoring sites for teachers, tutoring agency, Wyzant tutoring, tutoring ads on craigslist, but nothing has worked and you’ve come here thinking: “I need students for tutoring like YESTERDAY.”


My answer for you is - social media. Social media is the best place to advertise tutoring services online.


A lot of people have been coming to me and asking me how to find students online. Whether you teach English online, teach any other subject online, sell online courses from your own website, or get paid to write lesson plans - my answer is social media.


Then they say “How do I monetize my social media?”, “How do I take people from my social media pages and make them buy my lessons and get them to buy my courses or whatever it is that I am selling?” They say “I’ve asked all the experts out there and I am coming to you now and saying, “Kris how do I do this?”.


So, I tell them it’s really easy. And it really is. There are just three steps to follow to learn how to advertise tutoring on social media and get paying clients. But before you know the three steps there are three rules of the marketplace that you need to know.


  1. Money = value


First of all, the money that you make is proportionally related to the value that you put out into the marketplace. If you don’t put any value out, you don’t get any money back. You can post tuition ads, look for the best tutor advertisement sample or tuition advertising format, but if you don’t provide value, you won’t last.


  1. Money = goodwill


The second thing that you need to know is the money that you make is proportionally equal to the goodwill you have in the marketplace. You can advertise tutoring services online every second of your free time, but if people don’t trust you and you don’t have goodwill built, it won’t last.


  1. Money = amount of offers that you make


And then, also, the income that you make is equal to the amount of offers that you make in the marketplace. And a lot of people hear this and they go out there and they just start making offer after offer after offer and that’s a mistake. Because first you need to focus on value. You actually have to do those three things in order.


So, if you don’t put any value out, you are not going to get anything back. It doesn’t matter how many offers you make. Now, sure, you could dump a bunch of money into paid ads and make the best tutor advert in the world and maybe you are great at marketing and you could figure it out and you could get a few sales. But typically that is not what’s going to happen and if you are reading this post, then probably you don’t have a lot of money to dump into paid ads and you can’t invest a lot to advertise tutoring services online like that.


So, instead what we need to do is we need to follow these three steps:


  1. Build value


So, step number one was "build value". And that should be mission number one for you. That should be the most important thing at the top of your list right now. And there is a really easy way that we can do that. There are three ways that you can build value for your audience and people who watch you or read your posts.

  1. You need to find out what situation those people are in right now. So, where are they in their journey? So for example, if you are teaching English online, find out their level, what they have learned before. Or if you want to start teaching art classes you need to find out what skills they have so far.
  2. You need to find out where they are going on their journey, where they want to be.
  3. You need to start helping them go down that path. You need to become the guide who shows them the way to go from where they are right now to where they want to be. So, that’s a really easy way for you to provide value to people. Like I said before, you can’t become an online tutor and start a tutoring business without providing value.


And the interesting thing is that once you start providing value to them, you are building goodwill on the market place and that’s step number two.


  1. Build goodwill.


You want to build goodwill. And then, that makes it really easy to do step number three:


  1. Make offers.


It just makes it so easy to make offers at this point. Now, making offers is also another thing that a lot of teachers have trouble with and they say, “OK. Make an offer. How do I do that, Kris?”. So, here is how:

  1. First you are going to say, “Here is what I’ve got”. You’re going to say, “Hey! It’s me! Look at this new thing I’ve got!”. That’s it. Really easy, right?
  2. Step number two of making offers is this. You are going to say: “Here’s what it does.” You are going to say: “This is the new thing that I’ve got and here is benefit A, benefit B, benefit C. This is how it’s going to help you.”
  3. Step number three of making offers is you’re going to tell them what they need to do next. So, you’re going to say, “If you like this new thing that I’ve got, then go to myrandomwebsite.com and enroll in my courses / sign up for lessons with me / book a free consultation”, whatever it is.


So, that’s a really easy way for you to just go right through these three steps. And that’s how you are going to advertise as a tutor and monetize things. So, that’s how you can start selling online courses, or your online lessons, or selling your own stuff online.


Now, if you want to go out there and get sponsored by a company or something like that, and get paid just to say that you use a product or to show something on Instagram or something like that, then I’m not your guy. I’m your guy if you want to learn how to sell lessons or sell online courses or other teaching products online and especially if you want to advertise as a teacher using social media. Then, I can absolutely help you with that.


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