A hand pump for extracting water from a well is a great example of how sales works when teachers try to attract leads and convert them into paying clients.
Just moving the handle of the pump up and down a few times usually won't result in any water coming out of the faucet and landing in your bucket. Similarly, a couple days of work is unlikely to result in sales of your teaching product or service. It takes consecutive days of work (or pumping) to achieve your desired result.
You also need to build mechanisms within the pump and understand their function in order to make it work properly. Setting up a "sales pump" will help you move leads and potential clients through stages of contact with you and your product or service until they reach your bucket (or wallet).
Here's what we cover:
1. How pumps work
2. How the metaphor of a pump applies to teaching businesses
3. Why pumping is not a one-day process
4. The mechanisms inside the pump that make it work
5. Results you can expect to achieve if you pump correctly
6. How the sales pump works
7. Mechanisms within your sales pump
Check out the video and let me know what you think!
Now go out there and be revolutionary!
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